Why Not? How to Use Everyday Ingenuity to Solve Problems Big & Small

Would you like to build a better mousetrap? Or discover a better way to refinance mortgages, reduce teenage driving accidents, or eliminate spam? Would you like to challenge the status quo with creative new ideas -- in your health care plan, at the tax department, or at your company? Many assume that such matters must be left to "experts". But Barry Nalebuff and Ian Ayres demonstrate that the power to innovate is in all of us. This compelling book transforms RFK's inspirational call into a framework for developing ideas that can change how we work, live, and govern.